We’re halfway through 2017, and Flawless has been up to a lot! Read on to find out more about a few of the exciting events, openings, and premieres that Flawless is honored and excited to have been a part of.
We kicked off the year by providing full creative services for the opening of Beauty and the Beast at IMAX in New York. We provided talent to ensure an enchanting experience for all. Upon arriving at the theatre guests were greeted by Belle and the Beast, of course, as well as some of her closest confidantes brought to life. Guests had the opportunity to interact and take pictures with Lumière, Mrs. Potts, and Cogsworth, each brought fully to life with hair, makeup, period costuming, and prosthetics. All supplies and artists were provided by Flawless, and we had a blast!
We also provided models for many events, such as brand promotion for Monica Vinader jewelry (we hired models to hand out flowers for Mothers Day) and sourcing fluent Spanish models to work at the 7th Annual Latin America Conference at the Plaza Hotel. We also provided MTS Logistics with models at their annual Bike Tour for Autism. The models handed out pamphlets, helped guests check in, and were a source of information throughout the event.
It is always exciting to be part of a grand opening – first impressions last, and we were so excited to provide that impression for the DoubleTree Hotel by Hilton, located in Times Square West. Flawless provided Gatsby Girls to entertain guests, which went hand-in-hand with the 1920s theme. The dancers provided answers to any questions the guests had and posed for photos, creating a memorable night for everyone.
One of our most recent events was for Timberland (an outdoor-wear footwear company). The promotional event took place on the top floor of the New Museum, allowing for plenty of space for Timberland to showcase their Fall/Winter collection. Our role came in supplying the company with a magician who made the event, for lack of a better way of putting it, magical. He entertained guests as they milled about, doing card tricks and, more notably, levitating boots! His presence allowed for a memorable evening for anyone that attended and sets Timberland apart from its competitors in people’s minds as a unique company. After all – who wouldn’t want to buy the Timberland FlyRoam sneaker after watching it lift off the ground?
By Henya Rosen