Why Using a Casting Agency is the Way to Go

It takes the involvement of many people to reach the full potential of any large-scale experiential marketing campaign. Hiring proper talent in sizable numbers can be difficult for a company that has many other things to deal with. This is where the benefits of using an agency are irrefutable. Using an agency cancels out the… Continue reading Why Using a Casting Agency is the Way to Go

Experiential Marketing is Taking Over

Experiential marketing has recently made a breaking wave in the world of advertising, increasing its presence in the industry. It has immersed brands into the world of their customers creating an active relationship that differs from traditional advertising tactics of verbal, auditory and visual promotions. When a brand engages their customers and influences them to… Continue reading Experiential Marketing is Taking Over